Turkish Airlines wanted to differentiate themselves by marketing their product and services to the large masses through outdoor advertising. These special offers fo flights from Nairobi were at an all time low and they wanted to make some noise about it.
Areas targeted were specifically for the shoppers of Nairobi and billboards were located near popular shopping districts.
Tuffsteel are the main dealers of standard steel products and suppliers of Nyumba and Bamburi cement. In an effort to appeal to a wider audience, Tuffsteel needed an outdoor advertising campaign with billboard locations across the country.